After Alice is a toy and gift shop inspired by girls, to be enjoyed by all

Perfect for the girl that loves to learn, experiment and ponder. Here you'll find a range of STEM toys...

Here you’ll find something for the career-minded girl. Doctors, Nurses, Palaeontologists, Archeologists, Architects, Designers, Vets. Toys and costumes to suit,...

For drama queens and songbirds. If your girl likes to put on a show, you’ll find something for her...

She is growing fast but still loves a great gift. For girls 13 years upwards, find something for her...

Old style fun. Timeless,quality pursuits. Take a trip down memory lane and rediscover those beloved things from your childhood. Jig-saw...

Craft, design and art inspired gifts.  Pursuits powered by the imagination.   "Every child is an artist. The...

Gifts for children 3 years upwards. Beautifully designed wooden classics, cuddly friends and pursuits for blossoming minds.

Outdoors, brave and bold. Rosy cheeks and muddy knees. A lost girl and her tribe who get found in time...

Pocket money toys, stocking fillers and party favours. If you’re looking for something different to fill those little...